We’re a strategic branding agency that repositions and evolves brands for their next phase of growth.
Branding
Don’t let your brand hold back your momentum.
When you can’t communicate your value or your ideal audience doesn’t resonate with or trust your brand, it costs you real money. It can delay important marketing efforts, negatively impact sales, and affect your ability to attract and retain the right clients and team.
We can help you redefine your brand and align your team around a shared vision, preparing you for the future, without losing sight of the reputation you’ve already built.
A rebrand shouldn’t feel like an overwhelming change—with the right planning and process it can give you new momentum and fuel an exciting new chapter.
“Baker Creative did a fantastic job supporting us with our rebrand. We have received great feedback from the team and we are now ready and excited to expand nationally over east...”
What To Expect From the Branding Process
1. Clarity & Alignment
Not only can times of change surface differing ideas about the brand and its future, it’s challenging to gain perspective on your brand and communicate its nuances when you live and breathe it everyday.
Our data-driven framework enables teams to find clarity and alignment on their future brand, so they can confidently express who they are and how they're unique.
2. Connection & Memorability
From your message to your visuals and the ideas that inform them, we’ll help you build a brand that deeply resonates with your ideal clients and team members.
With every brand interaction, we’ll help you forge connection and build memorability, so you can get a better ROI on your marketing efforts.
3. Efficiency & Progress
The branding process is a catalyst for a rethinking of strategy, goals and processes that may otherwise have been left untouched.
It not only provides teams with a clear direction and unified vision to rally around, it presents opportunities to enhance branded client and staff experiences and streamline how they’re delivered.
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Discover how we help brands reach unprecedented levels of growth, speed and impact.
Brand Strategy
Visual Identity
Verbal Identity
Brand Collateral
“I spent a lot of time researching agencies and I’m certain I made the right choice for my business to work with Baker Creative. The discovery model was extremely valuable and has established the brand architecture for the business well...”
A Snapshot of Our Signature Branding Process
Transforming consumer insights into powerful brand experiences.
Brand Strategy
First, we help you discover your brand’s unique potential and positioning. We begin with our interactive Find Your Focus workshop session, the unique framework that we developed to achieve clarity and consensus on who you are, who your customers are and what you want to be known for. This session is grounded by market research and customised to suit your goals and team.
Brand Identity
Next, we’ll help you redefine and rebuild your brand identity. We assist in creating a visual system—logo, colors, fonts, and graphics—and a messaging system including your brand voice, writing style, and key statements. Our process considers your brand personality, positioning, and preferences, creating assets and guidelines to ensure long-term consistency for your team or suppliers.
Brand Activation
We’ll help you plan when and how you launch your new brand, and can ensure consistent application to key documents and digital assets, from your website to your email signatures, brochures and reports. We’ll work with you to create practical templates and assets that streamline your sales, marketing and onboarding processes and can provide support.
A Select Sample of Branding Work for
Staffing Agencies, Accountants, Advertising Firms, Architects, Creative Teams and Consultants.
Connect Staffing
SPH Architects
BAC Partners
Smarter Processing
The Brightside Agency
Branding Questions
How will a new website benefit my business?
How will branding benefit my business?
How much does branding cost?
How much time will be required from our team?
How do you deliver your brand workshops?
Where can I view more of your work?
What are the benefits of migrating to Webflow?
I want to move my website to Webflow, can you help?
How much does a website cost?
Where are you located?
Can you update my existing website?
Ready For
What's Next?
1
Connect With Us
Get in touch with us to arrange an obligation-free call to discuss your branding project. On the call we can answer any questions, and discuss how we can best help you achieve your business goals.
2
Schedule Your Project
If it’s a good fit, we’ll provide you with a quote and proposal for you to consider. If you’d like to work with us, say the word and we’ll send over all the details you need to sign on and lock in your start date.