A Quick-Start Guide To Choosing Your Brand Colours
We discuss the thought process behind choosing brand colours and some of the considerations you need to make when selecting yours.
4 real-life lessons from our digital product launch
4 big lessons we learnt from our digital product launch, and how you can apply them to your next product, service, podcast, resource or website launch.
How to sell when you hate sales
I used to hate selling. But, my mindset changed when I realised one simple truth. This is how to sell like the pros, even if you *think* you hate selling.
Why you need a marketing budget (and how much to spend)
'What's your budget?' is a question often met with wide eyes & blank expressions. Dive in to find out why you need one & how much to spend.
How to Find and Curate Eye-Catching Website Photos
If you’ve ever wondered how to find stock photos that look like they ‘belong’ together, keep on reading to learn our 5 step system.
Podcasts: The Shows We Have on Rotation
The podcasts we tune into inspire ideas, change our mindset and accelerate our business knowledge and skills.
The 9 startup business investments I wish we had made sooner
Starting a business? These are the 9 investments that we found most helpful in our first year of business!
Mastering the art of delivering constructive feedback
Here are our tips for delivering constructive feedback that's well received no matter who you're speaking to.
Fail or flourish: 6 advantageous traits all successful entrepreneurs possess
Are you cut out for the entrepreneur life? Here are 6 traits all successful entrepreneurs possess.
How to insert an electronic signature into a PDF
Don't know how to add your signature to a PDF? Learn how to master this task with step by step instructions!
Style guides: The Secret to a Memorable Brand
Here's why we think every business should have a style guide, brand bible or graphic standards manual.
The Best Sites to Find Free Stock Photography Online
The best sites for free stock photos in one spot, so you can access high quality images without paying a cent.
Vector or Raster, PNG or EPS? How to Choose the Right File Format
What's so great about taking it to the next level? Bigger doesn't mean better, or more successful.
Websites
7 Types of Proof to Use on Your Website
Trust is severely lacking these days. Most people won’t just take your word that you are great, they want you to show them you’re credible. And that’s where proof comes into play.
The Hidden Costs of Website Builds
We highlight some of the website costs you might not have considered, so you can be informed of the real costs of launching your new online home.
Why it’s time to ditch your newsletter
Is your newsletter call to action stifling your email list growth? Discover 3 simple fixes to elevate your email marketing game.
Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)
Lead magnets are the perfect way to build trust and support customers in learning more about your area of expertise and offerings.
3 powerful hacks to turn your website into a lead machine
Three powerful, yet simple hacks for encouraging more conversions on your website.
The 7 secrets of successful websites
Building a website? These seven essential features will make it a roaring success.
4 free tools that will level-up your marketing game
Don't waste your time and money on the wrong marketing strategy. Get the real data you need to make smart choices with these free tools.
7 Questions to Ask Before You Build Your Website
7 big questions you need to answer about your website before you do anything else.
Brand Narrative
Why Your Brand Needs to Pick a Fight
Just like your favourite books and movies, every great brand story has its own powerful villain too.
How to insert an electronic signature into a PDF
Don't know how to add your signature to a PDF? Learn how to master this task with step by step instructions!
Optimising images for web in 4 easy steps
Get the best version of your image by learning how to source, re-size and compress your images for web use.
How to Plan Your Website Like a Pro
Whether you’re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.
Is Your Brand Tapping Into Tension?
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.
How to Tell People What You Do in 2 Simple Steps
Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.
Give Them Something to Believe In
This extra layer of meaning can help your customers understand how your brand can fit into their lives.
Brands We Love: Up
Today's brand we love is Up. We're looking at how this online bank has forged a path in a well-established industry.
Brands We Love: Outdoor Voices
We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.
Brands We Love: Heaps Normal
Today’s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding— including their bold message about drinking.
4 Fast Ways to Optimise Your Website Homepage
The 4 homepage elements that are essential to include when building or rebuilding your website.
3 Simple Steps For Attracting Better Customers
Some people think more customers is what they need. But more isn’t always better. Today we’re sharing 3 simple steps to attract better customers.
11 Surefire Ways to Stand Out in a Competitive Market
Wondering how you can stand out in a crowded market? Keep on reading to uncover 11 ideas to be a stand out business in a sea of samesies.
How To Uncover a Compelling Founder Story
Can’t think of one single thing that makes you different from the rest? This week we’re talking about founder stories, and how to uncover yours.
When To Pay Attention To Your Competitors
Ever heard the advice to ignore your competition? This week, we’re unpacking whether this is sound advice and tips for evaluating your competition.
How to Tell People What You Do in 2 Simple Steps
Our simple 2 part formula for telling people what you do, that you can use when chatting to people, and in your social media bios.
Branding vs Marketing: What’s the Difference?
Where does branding end and marketing begin? The line can be a blurry one. And with so many people defining these terms differently, it’s no surprise...
How Much Should You Pay For Branding?
Learn our easy, 4-step formula for setting a budget for your branding project based on your unique goals and business needs.
How to Choose Your Branding Team
In this ep of Brand-Led we're highlighting 5 factors you need to consider when choosing your branding team.
Why Future-Thinking Businesses are Brand-Led
Every business has a brand. Many are branded. But fewer are brand-led. Do you know which category you fall into?
Spare time? Enroll in These Online Courses for Free
Thinking of levelling up your skillset? Enrol in one of these online courses from some of the world's top universities for free.
What To Do When Business is Slow
Let’s talk about how you can maintain momentum in a quieter season in your business to set yourself up for a profitable future.
4 free tools that will level-up your marketing game
Don't waste your time and money on the wrong marketing strategy. Get the real data you need to make smart choices with these free tools.
Why Repetition Trumps Perfection
Many people think that big goals require grand gestures and massive action. But, it’s actually the small, consistent actions that make the biggest impact.
9 Ways Supercharge the Rest of Your 2019
Whether you want to attract customers, increase pay, or free up time, here are 9 actionable ideas that will help you hit your 2019 goals.
Why You Need to Get on Board With the Rule of One
There’s a simple rule you can follow to make all your marketing materials clear and persuasive. Here's how you can start using it today.
Want People to Pay Attention? Do This.
Learn how to make your speeches, presentations, videos, social posts, blogs and web copy more engaging by leaving things unfinished.
Don’t Solve a Problem? Here’s How to Sell What You Do
Do you sell something that doesn't solve an obvious problem for your customers? Here's a simple strategy for selling your offerings.
First Clients, Origin Stories & Startup Advice (Q&A with Kane & Lisa)
We answer your questions, including how we got started, how we found our first clients & how we cut through the noise in our industry.
Branding your business: when to splurge & when to save
Deciding to invest in your visual identity is a big move. Learn when to spend & where to splurge when it comes to branding your business.
How to Make 2019 Your Most Profitable Year Yet
Ready to set some big goals for 2019? Here's a simple 4 step plan to help you plan the year ahead.
How to Tell People What You Do in 3 Simple Steps
Describing what you do doesn’t need to feel salesy or forced. Learn the simple, 3 step formula for creating an elevator pitch.
The Secret to Building an Offer They Can’t Refuse
Four tips for crafting irresistible offers that will help you stand out, connect with your customers and get more people saying ‘yes!’
Want More Customers? Stop Being Their Hero
The simple shift in thinking that will make your writing and marketing more persuasive.
Behind the Scenes: The Essential Tools That Keep Our Business Humming
Time-saving gems to help you save time, create an epic brand experience and level up your business.
4 Compelling Reasons to Invest in Your Brand
Your brand strategy probably isn't topping your to-do list. But, it's probably the most worthwhile investment we ever made.
Why I Believe in Collaboration over Competition
In an environment where we’re constantly competing we end up hindering the results for the very people we are trying to serve.
Why Every Project Worth Doing is U-shaped
70 hour weeks, the constant learning curve and wondering when we’ll ‘make it’. They weren’t joking about the highs and lows.
Why Nobody Wants to Buy What You're Selling (And What to Sell Instead)
Have you ever thought about what you're really buying when you purchase any new product or service?
Perfect Match: Finding the Right Designer for Your Business
How to find a designer that shares your vision, fits the budget and delivers quality work.
Brand Voice
Writing the Perfect About Page: 6 Creative Examples From Industry Pros
Your 'about' page is one of the most visited pages on your website. We examine examples from industry pros like Amy Porterfield and NoIssue.
Your Summer Reading List
Want to glide into the new year with a plan for hitting all your most ambitious goals? You won't want to miss these juicy tips.
Why Your Brand Needs to Pick a Fight
Just like your favourite books and movies, every great brand story has its own powerful villain too.
What’s Sticky and stands out?
Copy that is vague, diluted or cliche gets tossed aside like grapes on a cheese board. Make it like honeycomb on top of the brie wheel. Sticky & memorable.
The Truth About Why Your Website Lacks Personality (And How To Fix It)
Personality indicates not only what we share, but how much we share of ourselves. Here's why your brand personality is stifled.
The Failproof Formula for Crafting Your Brand Story
You know that no brand is complete without an origin story. But how exactly do you write one? This 4 step formula will help you get your story down in 30.
How to Plan Your Website Like a Pro
Whether you’re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.
How uncovering our brand values guided our startup through its first year
Brand values are guaranteed to be much better for making decisions than asking Siri or your trusty 8-ball.
How to Plan for a Rebrand
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.
How to Design an Unforgettable Brand Experience
Every interaction is an opportunity to build trust by creating thoughtful & remarkable brand experiences.
Tools
Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)
Lead magnets are the perfect way to build trust and support customers in learning more about your area of expertise and offerings.
What To Do When Business is Slow
Let’s talk about how you can maintain momentum in a quieter season in your business to set yourself up for a profitable future.
Spare time? Enroll in These Online Courses for Free
Thinking of levelling up your skillset? Enrol in one of these online courses from some of the world's top universities for free.
The 9 startup business investments I wish we had made sooner
Starting a business? These are the 9 investments that we found most helpful in our first year of business!
Style guides: The Secret to a Memorable Brand
Here's why we think every business should have a style guide, brand bible or graphic standards manual.
How to Plan Your Website Like a Pro
Whether you’re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.
Mastering the art of delivering constructive feedback
Here are our tips for delivering constructive feedback that's well received no matter who you're speaking to.
Podcasts: The Shows We Have on Rotation
The podcasts we tune into inspire ideas, change our mindset and accelerate our business knowledge and skills.
The Best Sites to Find Free Stock Photography Online
The best sites for free stock photos in one spot, so you can access high quality images without paying a cent.
Content Marketing: A Crash Course
You've heard content is king, but what is content marketing and is it really an effective marketing strategy?
Behind the Scenes: The Essential Tools That Keep Our Business Humming
Time-saving gems to help you save time, create an epic brand experience and level up your business.
An Inside Look at Our Customer Processes
Looking to tighten up your customer experience? Here are the systems & processes we use to create smoother, more streamlined workflows.
7 Reasons to Love the Webflow CMS
A website content management system that is a pleasure to use, is well supported and is packed full of intuitive features.
4 real-life lessons from our digital product launch
4 big lessons we learnt from our digital product launch, and how you can apply them to your next product, service, podcast, resource or website launch.
5 Irresistible Reasons to Start Building Your Email List Today
Email is not a sexy, new marketing strategy but it's still incredibly effective. Here's why email isn't even close to being dead.