December 13, 2021

Branding vs Marketing: What’s the Difference?

Branding vs Marketing: What’s the Difference?

Where does branding end and marketing begin? The line can be a blurry one. And with so many people defining these terms differently, it’s no surprise some business owners are confused about what they should be spending time on. In this week’s episode, we’re untangling these terms to help you decide where to focus in 2022 and beyond.

In this episode:

  • How we define brand, branding and marketing and an example to explain the difference
  • Do you actually need to define your brand before you begin marketing?
  • Should new businesses begin with branding or marketing?
  • How your brand affects your marketing strategy
  • Our thoughts on the idea that brand is fixed and marketing is changing
  • And lots more!

This is our last episode for 2021, but we’ll be back in 2022 to help you build an incomparable brand!


Links and resources:

Make sure you hit subscribe so you don’t miss out on any future episodes.

Thanks for listening!

Continue Reading

How Much Should You Pay For Branding?
Business
How Much Should You Pay For Branding?
Learn our easy, 4-step formula for setting a budget for your branding project based on your unique goals and business needs.
Why Every Project Worth Doing is U-shaped
Business
Why Every Project Worth Doing is U-shaped
70 hour weeks, the constant learning curve and wondering when we’ll ‘make it’. They weren’t joking about the highs and lows.
Don’t Solve a Problem? Here’s How to Sell What You Do
Business
Don’t Solve a Problem? Here’s How to Sell What You Do
Do you sell something that doesn't solve an obvious problem for your customers? Here's a simple strategy for selling your offerings.
Why Repetition Trumps Perfection
Business
Why Repetition Trumps Perfection
Many people think that big goals require grand gestures and massive action. But, it’s actually the small, consistent actions that make the biggest impact.
Why You Need to Get on Board With the Rule of One
Business
Why You Need to Get on Board With the Rule of One
There’s a simple rule you can follow to make all your marketing materials clear and persuasive. Here's how you can start using it today.
4 Compelling Reasons to Invest in Your Brand
Business
4 Compelling Reasons to Invest in Your Brand
Your brand strategy probably isn't topping your to-do list. But, it's probably the most worthwhile investment we ever made.
When To Pay Attention To Your Competitors
Business
When To Pay Attention To Your Competitors
Ever heard the advice to ignore your competition? This week, we’re unpacking whether this is sound advice and tips for evaluating your competition.
How to Tell People What You Do in 3 Simple Steps
Business
How to Tell People What You Do in 3 Simple Steps
Describing what you do doesn’t need to feel salesy or forced. Learn the simple, 3 step formula for creating an elevator pitch.
Spare time? Enroll in These Online Courses for Free
Business
Spare time? Enroll in These Online Courses for Free
Thinking of levelling up your skillset? Enrol in one of these online courses from some of the world's top universities for free.
First Clients, Origin Stories & Startup Advice (Q&A with Kane & Lisa)
Business
First Clients, Origin Stories & Startup Advice (Q&A with Kane & Lisa)
We answer your questions, including how we got started, how we found our first clients & how we cut through the noise in our industry.