December 13, 2021
Branding vs Marketing: What’s the Difference?
Where does branding end and marketing begin? The line can be a blurry one. And with so many people defining these terms differently, it’s no surprise some business owners are confused about what they should be spending time on. In this week’s episode, we’re untangling these terms to help you decide where to focus in 2022 and beyond.
In this episode:
- How we define brand, branding and marketing and an example to explain the difference
- Do you actually need to define your brand before you begin marketing?
- Should new businesses begin with branding or marketing?
- How your brand affects your marketing strategy
- Our thoughts on the idea that brand is fixed and marketing is changing
- And lots more!
This is our last episode for 2021, but we’ll be back in 2022 to help you build an incomparable brand!
Links and resources:
- Follow us on Instagram: @baker_creative
- For more visit bakercreative.com.au
- Book a Discovery Call
Make sure you hit subscribe so you don’t miss out on any future episodes.
Thanks for listening!
Continue Reading
Why Every Project Worth Doing is U-shaped
70 hour weeks, the constant learning curve and wondering when we’ll ‘make it’. They weren’t joking about the highs and lows.
How To Uncover a Compelling Founder Story
Can’t think of one single thing that makes you different from the rest? This week we’re talking about founder stories, and how to uncover yours.
Behind the Scenes: The Essential Tools That Keep Our Business Humming
Time-saving gems to help you save time, create an epic brand experience and level up your business.
Why Repetition Trumps Perfection
Many people think that big goals require grand gestures and massive action. But, it’s actually the small, consistent actions that make the biggest impact.
What To Do When Business is Slow
Let’s talk about how you can maintain momentum in a quieter season in your business to set yourself up for a profitable future.
4 free tools that will level-up your marketing game
Don't waste your time and money on the wrong marketing strategy. Get the real data you need to make smart choices with these free tools.
Perfect Match: Finding the Right Designer for Your Business
How to find a designer that shares your vision, fits the budget and delivers quality work.
How Much Should You Pay For Branding?
Learn our easy, 4-step formula for setting a budget for your branding project based on your unique goals and business needs.
When To Pay Attention To Your Competitors
Ever heard the advice to ignore your competition? This week, we’re unpacking whether this is sound advice and tips for evaluating your competition.
How to Make 2019 Your Most Profitable Year Yet
Ready to set some big goals for 2019? Here's a simple 4 step plan to help you plan the year ahead.