December 13, 2021
Branding vs Marketing: What’s the Difference?

Where does branding end and marketing begin? The line can be a blurry one. And with so many people defining these terms differently, it’s no surprise some business owners are confused about what they should be spending time on. In this week’s episode, we’re untangling these terms to help you decide where to focus in 2022 and beyond.
In this episode:
- How we define brand, branding and marketing and an example to explain the difference
- Do you actually need to define your brand before you begin marketing?
- Should new businesses begin with branding or marketing?
- How your brand affects your marketing strategy
- Our thoughts on the idea that brand is fixed and marketing is changing
- And lots more!
This is our last episode for 2021, but we’ll be back in 2022 to help you build an incomparable brand!
Links and resources:
- Follow us on Instagram: @baker_creative
- For more visit bakercreative.com.au
- Book a Discovery Call
Make sure you hit subscribe so you don’t miss out on any future episodes.
Thanks for listening!
Continue Reading

Behind the Scenes: The Essential Tools That Keep Our Business Humming
Time-saving gems to help you save time, create an epic brand experience and level up your business.

How To Uncover a Compelling Founder Story
Can’t think of one single thing that makes you different from the rest? This week we’re talking about founder stories, and how to uncover yours.

Why Repetition Trumps Perfection
Many people think that big goals require grand gestures and massive action. But, it’s actually the small, consistent actions that make the biggest impact.

Why You Need to Get on Board With the Rule of One
There’s a simple rule you can follow to make all your marketing materials clear and persuasive. Here's how you can start using it today.

Why Future-Thinking Businesses are Brand-Led
Every business has a brand. Many are branded. But fewer are brand-led. Do you know which category you fall into?

What To Do When Business is Slow
Let’s talk about how you can maintain momentum in a quieter season in your business to set yourself up for a profitable future.

9 Ways Supercharge the Rest of Your 2019
Whether you want to attract customers, increase pay, or free up time, here are 9 actionable ideas that will help you hit your 2019 goals.

Want More Customers? Stop Being Their Hero
The simple shift in thinking that will make your writing and marketing more persuasive.

How Much Should You Pay For Branding?
Learn our easy, 4-step formula for setting a budget for your branding project based on your unique goals and business needs.

Perfect Match: Finding the Right Designer for Your Business
How to find a designer that shares your vision, fits the budget and delivers quality work.