Brand Personality

This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.

This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy.

In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy.

There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.

A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.

The masters of storytelling, Snowe uses their product descriptions, blog posts and photos to connect with their customers and drive home their values.

I used to hate selling. But, my mindset changed when I realised one simple truth. This is how to sell like the pros, even if you *think* you hate selling.

From their personality rich copy, to their user-friendly website, Help Scout are a shining example of a customer-centric brand.

The 4 homepage elements that are essential to include when building or rebuilding your website.

With a distinctive brand voice and elevated customer experience, Go-To have managed to stand out in the competitive skincare market.

How do you know when it’s time for a change? Here are 10 signs that it’s time for a brand overhaul.

Wondering how you can stand out in a crowded market? Keep on reading to uncover 11 ideas to be a stand out business in a sea of samesies.

Your 'about' page is one of the most visited pages on your website. We examine examples from industry pros like Amy Porterfield and NoIssue.

Personality indicates not only what we share, but how much we share of ourselves. Here's why your brand personality is stifled.

Whether you’re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.

Beautiful design can capture attention & pique interest, but clever copy can capture hearts and minds. Here's how to improve it.

A website content management system that is a pleasure to use, is well supported and is packed full of intuitive features.

Email is not a sexy, new marketing strategy but it's still incredibly effective. Here's why email isn't even close to being dead.

While nailing your brand positioning is essential, there is another way to build remarkability into your brand – your voice.

Every interaction is an opportunity to build trust by creating thoughtful & remarkable brand experiences.

What makes people support a brand? Here’s what we can learn from some local and international cult brands.

Meet your customers where they are. It's time to get acquainted with some SEO basics.