October 11, 2021

Brands We Love: Ritual

Brands We Love: Ritual

There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.

We break down:

  • Our take on Ritual’s brand blueprint, including their Big Idea and brand personality.
  • How Ritual uses their blueprint to inform their verbal identity (what they say and how they say it)
  • The extra layers of meaning in Ritual’s packaging design
  • Three types of product photography you’ll find on Ritual’s website and why they’re important
  • And lots more on how to translate strategy into design decisions

Links and resources:

Make sure you hit SUBSCRIBE so you don’t miss out on any future episodes. And, if you enjoyed this episode, we would love you to leave a rating and a review. Thank you!

Packaging

Photography - Product Scenes

Photography - People & Product

Supporting

Continue Reading

Should You Use Your Personal Brand Name or Create a Business Brand Name?
Brand Strategy
Should You Use Your Personal Brand Name or Create a Business Brand Name?
You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.
Brands We Love: Outdoor Voices
Brand Strategy
Brands We Love: Outdoor Voices
We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.
Brands We Love: Scratch
Brand Strategy
Brands We Love: Scratch
This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.
Uncovering Your Brand’s Big Idea
Brand Strategy
Uncovering Your Brand’s Big Idea
Your brand’s big idea is your take on what your customer deserves to be, do or have. In this episode, we’re diving into the concept of a Big Idea.
Customer Research: Not Just For Big Brands
Brand Strategy
Customer Research: Not Just For Big Brands
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.
More than a logo: The difference between branding & marketing
Brand Strategy
More than a logo: The difference between branding & marketing
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.
How to Simplify Your Marketing
Brand Strategy
How to Simplify Your Marketing
We discuss the three components of any good brand strategy and how you can start using them to be more intentional with your marketing.
How to Plan for a Rebrand
Brand Strategy
How to Plan for a Rebrand
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.
Why Your Brand Needs to Pick a Fight
Brand Strategy
Why Your Brand Needs to Pick a Fight
Just like your favourite books and movies, every great brand story has its own powerful villain too.
Is Your Brand Tapping Into Tension?
Brand Strategy
Is Your Brand Tapping Into Tension?
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.