January 24, 2022

How to Simplify Your Marketing

How to Simplify Your Marketing

It’s never been easier to start promoting yourself online. The hard part is knowing where to focus your attention and what to say to make your message cut through and stick in people’s minds. All of us have limited time, resources and money. So, we need to allocate it to the tasks that are going to help us hit our business goals.

But too often people’s marketing strategies involve a cycle of consuming other people’s content, copying what they are doing and giving up when it doesn’t work immediately. 

If you’re feeling like you can’t keep up with the content monster, if you’re struggling to be everywhere, or if you just want to simplify your marketing approach, today’s episode is for you.

You don’t want to miss:

  • Why having brand clarity will help you decide where to focus your marketing and separate opportunities from distractions
  • The three components of any good brand strategy and how you can start using them to be more intentional with your marketing

Links and resources:

Make sure you subscribe so you don’t miss out on any future episodes. And, if you enjoyed this episode, we'd really appreciate it if you could give us a 5 rating so we can help more people build an incomparable brand!

Continue Reading

Why Your Brand Needs to Pick a Fight
Brand Strategy
Why Your Brand Needs to Pick a Fight
Just like your favourite books and movies, every great brand story has its own powerful villain too.
Customer Research: Not Just For Big Brands
Brand Strategy
Customer Research: Not Just For Big Brands
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.
Do You Really Need a Brand Strategy?
Brand Strategy
Do You Really Need a Brand Strategy?
Does every business really need a brand strategy or are you just paying a lot of money for another document that will sit on your server gathering dust?
Uncovering Your Brand’s Big Idea
Brand Strategy
Uncovering Your Brand’s Big Idea
Your brand’s big idea is your take on what your customer deserves to be, do or have. In this episode, we’re diving into the concept of a Big Idea.
The Art of Repelling Customers
Brand Strategy
The Art of Repelling Customers
Most business owners want more customers, not fewer. But you don't need more customers. You need more of the right customers.
Finding Your Brand Personality: Part 2
Brand Strategy
Finding Your Brand Personality: Part 2
This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy.
How to Identify & Attract Your Ideal Customers
Brand Strategy
How to Identify & Attract Your Ideal Customers
Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.
Are You Breaking The Norm?
Brand Strategy
Are You Breaking The Norm?
If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won’t want to miss this episode
Why Purpose Driven Businesses are More Successful
Brand Strategy
Why Purpose Driven Businesses are More Successful
Money can be motivating, but it does not have the same impact as purpose. Knowing why we are working determines how well we work.