January 24, 2022

How to Simplify Your Marketing

How-To
Defining Your Audience
Brand-Led
How to Simplify Your Marketing

It’s never been easier to start promoting yourself online. The hard part is knowing where to focus your attention and what to say to make your message cut through and stick in people’s minds. All of us have limited time, resources and money. So, we need to allocate it to the tasks that are going to help us hit our business goals.

But too often people’s marketing strategies involve a cycle of consuming other people’s content, copying what they are doing and giving up when it doesn’t work immediately. 

If you’re feeling like you can’t keep up with the content monster, if you’re struggling to be everywhere, or if you just want to simplify your marketing approach, today’s episode is for you.

You don’t want to miss:

  • Why having brand clarity will help you decide where to focus your marketing and separate opportunities from distractions
  • The three components of any good brand strategy and how you can start using them to be more intentional with your marketing

Links and resources:

Make sure you subscribe so you don’t miss out on any future episodes. And, if you enjoyed this episode, we'd really appreciate it if you could give us a 5 rating so we can help more people build an incomparable brand!

Continue Reading

Do You Really Need a Brand Strategy?
Brand Strategy
Do You Really Need a Brand Strategy?
Does every business really need a brand strategy or are you just paying a lot of money for another document that will sit on your server gathering dust?
Should You Use Your Personal Brand Name or Create a Business Brand Name?
Brand Strategy
Should You Use Your Personal Brand Name or Create a Business Brand Name?
You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.
Finding Your Brand Personality: Part 1
Brand Strategy
Finding Your Brand Personality: Part 1
In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy.
How to Identify & Attract Your Ideal Customers
Brand Strategy
How to Identify & Attract Your Ideal Customers
Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.
Is Your Brand Tapping Into Tension?
Brand Strategy
Is Your Brand Tapping Into Tension?
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.
How uncovering our brand values guided our startup through its first year
Brand Strategy
How uncovering our brand values guided our startup through its first year
Brand values are guaranteed to be much better for making decisions than asking Siri or your trusty 8-ball.
Why Your Brand Needs to Pick a Fight
Brand Strategy
Why Your Brand Needs to Pick a Fight
Just like your favourite books and movies, every great brand story has its own powerful villain too.
The Art of Repelling Customers
Brand Strategy
The Art of Repelling Customers
Most business owners want more customers, not fewer. But you don't need more customers. You need more of the right customers.
Brands We Love: Ritual
Brand Strategy
Brands We Love: Ritual
There is so much we can learn simply by following and analysing successful brands. Today, we look to health and wellness brand Ritual for inspiration.
6 Ways To Define Your Specialty
Brand Strategy
6 Ways To Define Your Specialty
Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising.