October 7, 2021
Uncovering Your Brand’s Big Idea
.jpeg)
Your brand’s big idea is your take on what your customer deserves to be, do or have. It’s a belief that challenges the way things are currently done and creates new rules for everyone. It’s a new lens through which you want people to see the world. In this episode, we’re diving into the concept of a Big Idea—what it is, why it’s beneficial and steps to uncovering yours.
You don’t want to miss:
- What a Big Idea is
- Our thoughts on the Big Idea behind the disruptive razor brand, Billie.
- How your Big Idea fits into your bigger Brand Blueprint
- Two initial questions to ask yourself to start uncovering your Big Idea
- What your Big Idea is and isn’t
Links and resources:
- https://www.mybillie.com/pages/projectbodyhair
- https://www.instagram.com/billie/
- Follow us on Instagram: @baker_creative
- For more visit bakercreative.com.au
Make sure you hit SUBSCRIBE so you don’t miss out on any future episodes. And, if you enjoyed this episode, we would love you to leave a rating and a review. Thanks!
Continue Reading
Finding Your Brand Personality: Part 1
In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy.
Why Your Brand Needs to Pick a Fight
Just like your favourite books and movies, every great brand story has its own powerful villain too.
Finding Your Brand Personality: Part 2
This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy.
3 Simple Steps For Attracting Better Customers
Some people think more customers is what they need. But more isn’t always better. Today we’re sharing 3 simple steps to attract better customers.
How to Plan for a Rebrand
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.
Is Your Brand Tapping Into Tension?
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.
Should You Use Your Personal Brand Name or Create a Business Brand Name?
You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.
Give Them Something to Believe In
This extra layer of meaning can help your customers understand how your brand can fit into their lives.
More than a logo: The difference between branding & marketing
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.
Are You Breaking The Norm?
If you feel like your brand is a replica of everyone else in your space and you want to create a truly stand out brand, you won’t want to miss this episode