January 31, 2022
Brands We Love: Heaps Normal
Let’s face it, branding can feel fluffy, intangible and abstract at times. Which is why we love looking at practical examples of branding in action, because it grounds theory and concepts in reality. Brands We Love is one of our favourite segments (and yours), because there’s so much we can learn from brands who are doing a great job at standing out in their space. Today’s brand is Heaps Normal, an Australian non-alcoholic beer.
We discuss:
- How Heaps Normal have created a differentiated message, even amongst the giant beer brands like Heineken and Carlton.
- Trends that have played a role in the adoption of Heaps Normal and their product.
- How Heaps Normal have used their brand strategy to build a summery, nostalgic, Australian-inspired visual identity.
Links and resources:
- Learn more about Heaps Normal, follow @heapsnormal or find a stockist (for y'know, research purposes)
- Follow us on Instagram: @baker_creative @brand.led
- Find out more about Baker Creative and our services at bakercreative.com.au
Make sure you subscribe so you don’t miss out on any future episodes.
And, if you enjoyed this episode, we’d be so grateful if you showed your support by giving us a 5 star rating. It only takes a minute and it will help other people find our podcast.
Continue Reading
Less Is More: The Perks of Simplifying What You Do
When you focus your offering, you can start building a reputation for something clear and specific.
Is Your Brand Tapping Into Tension?
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.
How uncovering our brand values guided our startup through its first year
Brand values are guaranteed to be much better for making decisions than asking Siri or your trusty 8-ball.
Should You Use Your Personal Brand Name or Create a Business Brand Name?
You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.
Customer Research: Not Just For Big Brands
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.
Brands We Love: Outdoor Voices
We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.
The Art of Repelling Customers
Most business owners want more customers, not fewer. But you don't need more customers. You need more of the right customers.
10 Signs it’s Time for a Brand Evolution
How do you know when it’s time for a change? Here are 10 signs that it’s time for a brand overhaul.
Uncover Your Brand Difference With This Proven Method
Want to stand out and cut through the noise in your industry? You'll love this proven, 5 step method for uncovering your brand difference.
Why Your Brand Needs to Pick a Fight
Just like your favourite books and movies, every great brand story has its own powerful villain too.