October 25, 2021
Customer Research: Not Just For Big Brands
Your brand lives inside your customer’s mind. So if you’re building a brand, it only makes sense to start with a clear picture of your audience’s hopes and challenges. That’s why your next branding project should begin with customer research.
Today, we discuss four ways you can start learning more about your ideal audience and dispel the myth that customer research is not only for big brands with big budgets.
We discuss:
- The best time to start collecting customer research
- The problem with relying on your knowledge of your audience, instead of real data
- 4 different ways to start collecting customer research, including one method you can use if you don’t have an audience yet.
Links and resources:
- Download the free swipe file: 30+ Survey Questions to Ask Your Audience
- Typeform
- Survey Monkey
- Follow us on Instagram: @baker_creative
Make sure you subscribe so you don’t miss out on any future episodes. And, if you enjoyed this episode, we would love it if you would leave a rating and a review. Thank you.
Continue Reading
3 Simple Steps For Attracting Better Customers
Some people think more customers is what they need. But more isn’t always better. Today we’re sharing 3 simple steps to attract better customers.
Uncover Your Brand Difference With This Proven Method
Want to stand out and cut through the noise in your industry? You'll love this proven, 5 step method for uncovering your brand difference.
6 Ways To Define Your Specialty
Will specialising mean fewer leads? And which speciality should you choose? In this episode, we talk about the benefits of specialising.
Why Purpose Driven Businesses are More Successful
Money can be motivating, but it does not have the same impact as purpose. Knowing why we are working determines how well we work.
Brands We Love: Jenna Kutcher
A homage to brands that are kicking goals—from their visuals to their voice, they have found their place, tribe and style.
Less Is More: The Perks of Simplifying What You Do
When you focus your offering, you can start building a reputation for something clear and specific.
How to Identify & Attract Your Ideal Customers
Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.
10 Signs it’s Time for a Brand Evolution
How do you know when it’s time for a change? Here are 10 signs that it’s time for a brand overhaul.
.jpeg)
Uncovering Your Brand’s Big Idea
Your brand’s big idea is your take on what your customer deserves to be, do or have. In this episode, we’re diving into the concept of a Big Idea.
Is Your Brand Tapping Into Tension?
Learn how to leverage the power of cognitive dissonance to encourage your audience to take action.