January 25, 2022
Brands We Love: Scratch
Brands We Love is a segment dedicated to learning from brands who stand out in their space. This week we’re taking a look at Aussie dog food company, Scratch, who won us (and our pooch) over with their down-to-earth, customer-centric brand.
We discuss how Scratch:
- Tells a stand-out origin story
- Leans into a core archetype to personify their brand
- Used their personality attributes to create a distinctive voice and visuals
- Creates delightful, personalised experiences for their customers
Links and resources:
- Find Scratch on their website or on instagram
- Use the code REFHFUBQCAE8B at checkout for $20 off your first box of Scratch
- Follow us on Instagram: @baker_creative @brand.led
- For more visit bakercreative.com.au
- Work with us
Make sure you subscribe so you don’t miss out on any future episodes. And, if you enjoyed this episode, we'd really appreciate it if you could give us a 5 rating so we can help more people build an incomparable brand!
Continue Reading
Brands We Love: Jenna Kutcher
A homage to brands that are kicking goals—from their visuals to their voice, they have found their place, tribe and style.
.jpeg)
Trending: Self-Care, Unpacked
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.
How to Plan for a Rebrand
A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.
Brands We Love: Heaps Normal
Today’s brand is Heaps Normal, an Australian non-alcoholic beer. We discuss our take on their branding— including their bold message about drinking.
Finding Your Brand Personality: Part 2
This is part two of our episodes on brand personality, where we’re sharing why this is an unmissable part of your strategy.
.jpeg)
Uncovering Your Brand’s Big Idea
Your brand’s big idea is your take on what your customer deserves to be, do or have. In this episode, we’re diving into the concept of a Big Idea.
Finding Your Brand Personality: Part 1
In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy.
How to Simplify Your Marketing
We discuss the three components of any good brand strategy and how you can start using them to be more intentional with your marketing.
Uncover Your Brand Difference With This Proven Method
Want to stand out and cut through the noise in your industry? You'll love this proven, 5 step method for uncovering your brand difference.