Brand Voice

Today's brand we love is Up. We're looking at how this online bank has forged a path in a well-established industry.

Want to glide into the new year with a plan for hitting all your most ambitious goals? You won't want to miss these juicy tips.

A rebrand doesn't sound too tricky, until you're drowning in font options with no decision in sight! Plan your rebrand like a pro with this 3-step process.

The masters of storytelling, Snowe uses their product descriptions, blog posts and photos to connect with their customers and drive home their values.

You know that no brand is complete without an origin story. But how exactly do you write one? This 4 step formula will help you get your story down in 30.

In today’s Brands We Love we’re taking a look at 3 examples of brands whose distinctive voices have given them an enviable edge.

Just like your favourite books and movies, every great brand story has its own powerful villain too.

Copy that is vague, diluted or cliche gets tossed aside like grapes on a cheese board. Make it like honeycomb on top of the brie wheel. Sticky & memorable.

Bellhops' customer-focused brand begins with their online presence. Read on to uncover 3 of their messaging hacks you can try in your biz.

The 4 homepage elements that are essential to include when building or rebuilding your website.

With a distinctive brand voice and elevated customer experience, Go-To have managed to stand out in the competitive skincare market.

How do you know when it’s time for a change? Here are 10 signs that it’s time for a brand overhaul.

Your 'about' page is one of the most visited pages on your website. We examine examples from industry pros like Amy Porterfield and NoIssue.

We analyse how pro marketers use the email subject lines to grab attention, increase open rates and avoid the delete button.

Personality indicates not only what we share, but how much we share of ourselves. Here's why your brand personality is stifled.

Whether you’re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.

Beautiful design can capture attention & pique interest, but clever copy can capture hearts and minds. Here's how to improve it.

When asked, ‘how do you do it differently?’, MeUndies aren’t short of ways that their approach is breaking the mould.

While nailing your brand positioning is essential, there is another way to build remarkability into your brand – your voice.

Every interaction is an opportunity to build trust by creating thoughtful & remarkable brand experiences.

Brand values are guaranteed to be much better for making decisions than asking Siri or your trusty 8-ball.