Brands We Love: Outdoor Voices

We’re back with another Brands We Love. This week, we’re talking recreation wear, with a focus on the brand Outdoor Voices.

You don’t want to miss:

  • The big idea Outdoor Voices shares and how it’s helping them stand out in the highly competitive activewear market.
  • Why messages of small, easy wins can help you tap into new audiences.
  • How Outdoor Voices use their unique narrative to guide their entire business, from the products they sell, through to their visuals and even their team building exercises. 

Links and resources:

Continue Reading

Trending: Self-Care, Unpacked
Brand Strategy
Trending: Self-Care, Unpacked
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.
More than a logo: The difference between branding & marketing
Brand Strategy
More than a logo: The difference between branding & marketing
Confused about what branding actually is? You're not alone, so it's time we cleared a few things up.
Finding Your Brand Personality: Part 1
Brand Strategy
Finding Your Brand Personality: Part 1
In this first of two episodes on brand personality, we’re sharing why this is an unmissable part of your strategy.
Customer Research: Not Just For Big Brands
Brand Strategy
Customer Research: Not Just For Big Brands
Don't guess at what your customers want, ask them. Learn how to conduct your own customer research with 4 easy methods.
How to Identify & Attract Your Ideal Customers
Brand Strategy
How to Identify & Attract Your Ideal Customers
Having an ideal customer profile can simplify and refocus the way you promote and advertise your business.
Do You Really Need a Brand Strategy?
Brand Strategy
Do You Really Need a Brand Strategy?
Does every business really need a brand strategy or are you just paying a lot of money for another document that will sit on your server gathering dust?
Why Purpose Driven Businesses are More Successful
Brand Strategy
Why Purpose Driven Businesses are More Successful
Money can be motivating, but it does not have the same impact as purpose. Knowing why we are working determines how well we work.
Give Them Something to Believe In
Brand Strategy
Give Them Something to Believe In
This extra layer of meaning can help your customers understand how your brand can fit into their lives.
Should You Use Your Personal Brand Name or Create a Business Brand Name?
Brand Strategy
Should You Use Your Personal Brand Name or Create a Business Brand Name?
You’ve decided to take the plunge. You have the idea, the vision and the drive, but, you haven’t landed on the name.
Why Your Brand Needs to Pick a Fight
Brand Strategy
Why Your Brand Needs to Pick a Fight
Just like your favourite books and movies, every great brand story has its own powerful villain too.