April 3, 2022

7 Types of Proof to Use on Your Website

7 Types of Proof to Use on Your Website

Whenever someone arrives on your website for the first time, you can bet they’re asking themselves a few key questions. Am I in the right place? Is this for me? Will this work? Is the risk of buying this worth the reward?

Your website’s job is to reassure your ideal customers that yes, they’re in the right place, that yes this is a great solution for them and that yes the reward will outweigh the risk.

You can tell them all these things. But, most people won’t just take your word for it. They want you to show them that you’re credible. And that’s where proof comes into play.

And there are a lot of different types of proof you can use and in this week’s episode, we’re going to be outlining 7 of our favourites.

Links and resources:

Continue Reading

How to Design an Unforgettable Brand Experience
Brand Experience
How to Design an Unforgettable Brand Experience
Every interaction is an opportunity to build trust by creating thoughtful & remarkable brand experiences.
Brands We Love: Aēsop
Brand Experience
Brands We Love: Aēsop
Aesop continue to stand out without following the industry giants. Here are 3 things we can learn from the masters of minimal.
SEO basics: Quick and easy guide for beginners (Infographic)
Brand Experience
SEO basics: Quick and easy guide for beginners (Infographic)
Meet your customers where they are. It's time to get acquainted with some SEO basics.
The Hidden Costs of Website Builds
Brand Experience
The Hidden Costs of Website Builds
We highlight some of the website costs you might not have considered, so you can be informed of the real costs of launching your new online home.
The Simple Hack That's Guaranteed to Strengthen Your Message
Brand Experience
The Simple Hack That's Guaranteed to Strengthen Your Message
Want to write copy that people can't get enough of? This simple hack will help you get to know what your customers really desire.
An Inside Look at Our Customer Processes
Brand Experience
An Inside Look at Our Customer Processes
Looking to tighten up your customer experience? Here are the systems & processes we use to create smoother, more streamlined workflows.
Brands We Love: MeUndies
Brand Experience
Brands We Love: MeUndies
When asked, ‘how do you do it differently?’, MeUndies aren’t short of ways that their approach is breaking the mould.
Brands We Love: Help Scout
Brand Experience
Brands We Love: Help Scout
From their personality rich copy, to their user-friendly website, Help Scout are a shining example of a customer-centric brand.
Brands We Love: Warby Parker
Brand Experience
Brands We Love: Warby Parker
We explore how Warby Parker earned the title of most innovative company, taking a look at 3 strategies that have earned them cult status.
3 Marketing Mistruths That Will Stifle Your Success
Brand Experience
3 Marketing Mistruths That Will Stifle Your Success
Are you telling yourself these stories? They could be stifling your business success and costing you valuable time and money.