April 3, 2022

7 Types of Proof to Use on Your Website

7 Types of Proof to Use on Your Website

Whenever someone arrives on your website for the first time, you can bet they’re asking themselves a few key questions. Am I in the right place? Is this for me? Will this work? Is the risk of buying this worth the reward?

Your website’s job is to reassure your ideal customers that yes, they’re in the right place, that yes this is a great solution for them and that yes the reward will outweigh the risk.

You can tell them all these things. But, most people won’t just take your word for it. They want you to show them that you’re credible. And that’s where proof comes into play.

And there are a lot of different types of proof you can use and in this week’s episode, we’re going to be outlining 7 of our favourites.

Links and resources:

Continue Reading

Why it’s time to ditch your newsletter
Brand Experience
Why it’s time to ditch your newsletter
Is your newsletter call to action stifling your email list growth? Discover 3 simple fixes to elevate your email marketing game.
Brands We Love: Headspace
Brand Experience
Brands We Love: Headspace
From their visuals to their brand voice, Headspace have found their place, their tribe and their style.
This is How You Build Trust Online
Brand Experience
This is How You Build Trust Online
Your website is often the first place you start to build trust with your audience. Here are 6 ways to build trust online.
3 Marketing Mistruths That Will Stifle Your Success
Brand Experience
3 Marketing Mistruths That Will Stifle Your Success
Are you telling yourself these stories? They could be stifling your business success and costing you valuable time and money.
Writing the Perfect About Page: 6 Creative Examples From Industry Pros
Brand Experience
Writing the Perfect About Page: 6 Creative Examples From Industry Pros
Your 'about' page is one of the most visited pages on your website. We examine examples from industry pros like Amy Porterfield and NoIssue.
Brands We Love: Aēsop
Brand Experience
Brands We Love: Aēsop
Aesop continue to stand out without following the industry giants. Here are 3 things we can learn from the masters of minimal.
Your Summer Reading List
Brand Experience
Your Summer Reading List
Want to glide into the new year with a plan for hitting all your most ambitious goals? You won't want to miss these juicy tips.
9 Essential Tips For Creative & Effective Packaging Design
Brand Experience
9 Essential Tips For Creative & Effective Packaging Design
Packaging design contributes to brand experience, so make it user-friendly, creative & eye-catching.
Brands We Love: Help Scout
Brand Experience
Brands We Love: Help Scout
From their personality rich copy, to their user-friendly website, Help Scout are a shining example of a customer-centric brand.
Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)
Brand Experience
Why lead magnets are a must-have in your business (and how to create one in 5 simple steps)
Lead magnets are the perfect way to build trust and support customers in learning more about your area of expertise and offerings.