March 29, 2022
Could Your Brand Experience Be Stifling Sales?
In this week’s episode of Brand-Led, we share a personal story from a recent trip to Broome, where we stayed in two different hotels. We discuss how brand experiences on and offline impacted perceptions of each hotel, where we booked and where we’d stay again given the choice.
We discuss:
- Why your website experience matters when selling your services and how hotel websites dictated where we booked and how much we were willing to pay.
- The importance of setting realistic expectations on your website and creating consistent experiences on and offline.
Links & Resources:
- Follow us on Instagram: @baker_creative @brand.led
- For more visit bakercreative.com.au
- Work with us
Continue Reading
5 Irresistible Reasons to Start Building Your Email List Today
Email is not a sexy, new marketing strategy but it's still incredibly effective. Here's why email isn't even close to being dead.
13 Email Subject Types Used By The Marketing Pros (Steal These!)
We analyse how pro marketers use the email subject lines to grab attention, increase open rates and avoid the delete button.
Brands We Love: Warby Parker
We explore how Warby Parker earned the title of most innovative company, taking a look at 3 strategies that have earned them cult status.
The Truth About Why Your Website Lacks Personality (And How To Fix It)
Personality indicates not only what we share, but how much we share of ourselves. Here's why your brand personality is stifled.
Brands We Love: Aēsop
Aesop continue to stand out without following the industry giants. Here are 3 things we can learn from the masters of minimal.
How to Plan Your Website Like a Pro
Whether you’re DIYing or working with a designer, the secret to building a kick ass website is in how well you plan it.
7 Types of Proof to Use on Your Website
Trust is severely lacking these days. Most people won’t just take your word that you are great, they want you to show them you’re credible. And that’s where proof comes into play.
Steal These: The 5 hacks Your Favourite Brands are Using to Build a Following
What makes people support a brand? Here’s what we can learn from some local and international cult brands.
20 ways to offer incredible value in 2020
Stop creating content that flatlines. Give your audience something they really want. Here are 20 ideas you can swipe for high-value content.
4 Fast Ways to Optimise Your Website Homepage
The 4 homepage elements that are essential to include when building or rebuilding your website.