Harvey Beef
Since 1919, Harvey Beef have been committed to producing the world's best beef, and delivering it responsibly.
When we first met with the Harvey Beef team. they were concerned that their website no longer aligned with their desired brand positioning, nor did it have many of the functionalities and content required to increase brand engagement, improve product awareness and support the sales and repurchasing process.
Their key users include WA consumers, job seekers, WA based food service and retail, and international food service and distributors, who all use the website to evaluate whether the Harvey Beef brand and product ranges aligns with their usage requirements, budget, preferences and/or values. When they're ready to buy, their visitors also use the website to locate Harvey Beef products at restaurants or retailers near them.
We worked with the team to redesign their website, beginning with a workshop to understand their users, goals and opportunities. We then proceeded with design and development, using their existing style guide and supplied content to create scrollworthy layouts and making use of dynamic content, including video to keep their website engaging. Key highlights of the website include an interactive beef education page and the ability to search for a local stockist.
"It was a very positive experience from start to finish. Baker Creative have a very clear project management..."
"It was a very positive experience from start to finish. Baker Creative have a very clear project management..."
"It was a very positive experience from start to finish. Baker Creative have a very clear project management..."
Brand Strategy
We conducted brand workshops to align the team, define and understand key audiences and their desired positioning. In defining the brand, we uncovered a core narrative about championing flexible work, for the mutual benefit of employees and employers, a big idea that their team, clients and partners could rally behind. This strategic alignment set the foundation for a unified and impactful brand.
Brand Messaging
We developed a cohesive verbal identity, including brand voice rules and writing mechanics. Key brand messages such as mission, vision, values, purpose, and value propositions were created to engage and resonate with their target audiences. Verbal identity guidelines were established to ensure scalability and consistent application across all marketing materials.
Brand Visuals
We designed a new visual identity system to build trust and credibility with key audiences, defining the brand's logo, colours, typography, supporting graphics and application rules. We also developed a motif with overlapping elements that visually symbolises brand's big idea that we shouldn't have to choose between flexibility and stability at work. We provided visual guidelines to ensure consistency and ease of application and developed branded collateral and templates that were built in Canva to make it easy for their whole team to maintain consistency in their materials.
Website
We planned, designed and developed Connect's new website using the brand's visual and verbal identity to build trust and differentiate from competitors. With two distinct audiences, it was essential to help visitors quickly find the information most relevant to them. We used clear wayfinding language and crafted specific landing pages for employers and job seekers. To drive conversions we focused on building dynamic, engaging layouts, building credibility, simplifying the application processes and strong calls to action. Built in Webflow, the site allows for fast and easy updates.
"It was a very positive experience from start to finish. Baker Creative have a very clear project management..."
"It was a very positive experience from start to finish. Baker Creative have a very clear project management..."
Brand Strategy & Messaging
Through brand workshops, we defined key audiences, brand character, trajectory, and desired positioning. This process revealed their core philosophy: "We cannot achieve greatness alone," emphasising the agility and resilience businesses gain by outsourcing non-core functions to capable providers. The creation of key brand messages, including mission, vision, values, and purpose statements, reflected this philosophy.
Brand Visuals
A new visual identity system was designed, featuring a logo, colours, typography, and supporting graphics to build trust and credibility. To ensure scalability and consistency, visual guidelines were established. Additionally, a supporting graphic pattern was developed to represent the idea of partnership and symbiotic relationships visually.
Website
We developed an interactive, password-protected online capability statement to streamline the sales process, allowing it to be shared only with select, qualified clients. This online document impressed clients with its quality and engagement, providing a stark contrast to typical PDFs. For their public-facing presence, a unique one-page website was created, complete with copyediting and Calendly integration for easy, fast appointment bookings.
"It was a very positive experience from start to finish. Baker Creative have a very clear project management..."
"It was a very positive experience from start to finish. Baker Creative have a very clear project management..."
"It was a very positive experience from start to finish. Baker Creative have a very clear project management..."
"It was a very positive experience from start to finish. Baker Creative have a very clear project management..."
"It was a very positive experience from start to finish. Baker Creative have a very clear project management..."
"It was a very positive experience from start to finish. Baker Creative have a very clear project management..."
"It was a very positive experience from start to finish. Baker Creative have a very clear project management..."
"It was a very positive experience from start to finish. Baker Creative have a very clear project management..."
"It was a very positive experience from start to finish. Baker Creative have a very clear project management..."
"It was a very positive experience from start to finish. Baker Creative have a very clear project management..."
"It was a very positive experience from start to finish. Baker Creative have a very clear project management..."
"It was a very positive experience from start to finish. Baker Creative have a very clear project management..."
"It was a very positive experience from start to finish. Baker Creative have a very clear project management..."
