Leeuwin Coast

Leeuwin Coast supply sustainable and delicious shellfish from pristine Western Australian waters.

While the Leeuwin Coast website does not facilitate online sales directly, it is responsible for generating interest from new and existing buyers and connecting potential buyers with wholesalers and retailers in their area. Our goal with the new website build was to increase product sales, both locally and overseas.

We began our process with a UX workshop to identify opportunities to better serve ideal buyers on the new website. From this workshop we identified opportunities to improve the navigation, typography, spacing and layout, and to upgrade the content, including photography and copy.

As Leeuwin Coast had recently revised their visuals, the designs we created were informed by these guidelines; with only the colour palette being extended slightly to enhance the user interface design. The primary call to action for this website is to find a stockist, so we built out an interactive 'where to buy' page, allowing users to search for stockists or restaurants in their area. There were also a number of satellite landing pages developed to enable the team to promote products in new cities and generate interest in seasonal produce.

The new Leeuwin Coast website is elevated, engaging and user friendly, offering visitors plenty of opportunities to learn more about about their premium shellfish and where and how to consume them.