Williams Creative

Williams Creative specialise in music and performance curation for events and functions.

Their goal was to build a new website that would support their sales and marketing initiatives, specifically with the objective of increasing entertainment bookings. They wanted to make it easy for clients to get a quote and save their team time in client communications.

After our initial workshops, we identified their their primary users include professional event managers, brides planning wedding entertainment and executive assistants planning corporate events. Each of these users needed to be able to quickly browse available entertainment options, assess their suitability and understand their capabilities.

After working with the team to identify their preferred visual style and map out website content, we created designs that were vibrant, engaging and immersive, with lots of space for large imagery and video. One of the website highlights is a custom 'add to quote' feature that allows website browsers to add various acts to their cart and request a quote for all of them in one form. The team are regularly adding new entertainment acts to their lineup and the Webflow CMS allows them to easily add photos, videos, booking information and bios for each of them themselves.